In the sector of luxury watches, Omega is making headlines. In the beyond week, the enterprise has introduced the opening of a brand new boutique, in addition to the revamping of certainly one of its maximum famous watches. Currently, Omega has seventy five flagship shops located for the duration of the world. The new shop, established in Vancouver, Canada is the enterprise’s fourth in North America; the others are in Beverley Hills, Mexico City and New York City.
The move at the back of this new store is that Omega will, once more, be the reputable timekeeper of the Olympic Games; this time sponsoring the Winter Games in Vancouver that begin on February 12. Omega continues to searching for out this possibility as it no longer handiest receives to promote its watch collections, however also lets in it to create restrained edition pieces that commemorate the occasion. The 2010 Winter Games marks the 24th time that Omega Watches is the professional timekeeper for an Olympic event.
The new 500 rectangular foot Omega boutique opened remaining Friday, December five, inside the foyer of the Fairmont Hotel, and functions watches from $2,000 to as tons as $four hundred,000. Gregory Swift, Omega’s emblem president, expects the “coronary heart” of the gathering to be inside the $five,000-to-$10,000 rate variety. Included in this option of Omega men’s watches and Omega girls’s watches will be the restrained edition Vancouver 2010 watches.
Omega hopes to generate tens of millions of greenbacks in the four months that this new retail place may be open; it’ll close on the give up of March 2010. The corporation is placing all types of assets into facilitating watch sales, consisting of a multilingual body of workers of approximately six human beings before the Olympics kicks off, and double its personnel at some point of the Games. There may even be an on-web site Omega watchmaker with a totally outfitted bench in the store, permitting site visitors to see the special and precise work that is going into developing every and every Omega watch.
Selecting from the roster of Omega Ambassadors, some of the following are sure to be seen at the Vancouver save at one point or some other: George Clooney, Nicole Kidman, Cindy Crawford, Michael Phelps, Sergio Garcia and Michelle Wie.
In addition to this new storefront, Omega is likewise thinking about Valentine’s Day, timing the discharge of one in all its revamped watches round this date. The new Omega De Ville 4-Counters Co-Axial Chronograph watch may be the appropriate gift for that unique someone. The De Ville series is not new, but this enhancement brings it new light with its compelling four-counter chronograph readout that stretches horizontally throughout the darkish steel grey dial. Although a few watch connoisseurs might imagine it too intently resembles the restricted version Speedmaster Chronograph 5-Counter watch that Omega released all through the 2008 Beijing Olympic Games, the brand new De Ville isn’t always to be unsuitable for the previous. This De Ville 4-Counters Co-Axial will function finely brushed chrome steel, with a view to be used for almost every floor of the 41 mm sized case, bezel and bracelet. The bracelet additionally functions 4 narrow hyperlinks which are performed in an elegant excessive polish as well.
The dial deserves special mention too; there are four subdials which might be recessed under the number one floor. The indices and palms seize the light of the pink accents at the dial, which provide off their own sporty, but state-of-the-art, appearance and feel. There are home windows; one placed underneath the Omega logo, and the alternative at 6 o’clock which displays the day of the week and the date. “The chronograph mechanism statistics elapsed mins, hours, and even days (up to 7), as well as continuously going for walks small seconds; the latter is truely demarcated from the other chronograph functions by a skeletonized dagger-shaped hand.”